There’s a great coffee shop (Giant Coffee) that’s miles away from where I live but I make the trip once a week now because it’s worth it. The coffee is delicious because it’s not mass produced and the thick foam tastes like the lovely heart that the barista pours to finish the cup of hot goodness. The environment is that interesting aesthetic that a lot of places get close to but don’t quite achieve – industrial with exposed pipes, unfinished brick walls, and wood benches that pull up to metal tables juxtapose hard angles softened by the odd gold baroque style picture frame and guitar cum TV (seriously).
The reason I tell you all this is threefold: (a) I’m sitting here sipping a latte as I write this, (b) they make their own delicious flavored cream cheeses, and (c) I’m hoping they will one day offer Fleurt to their customers alongside their refined selection of baked goods.
I have a huge amount of respect for local retailers, especially those that offer novel products like veggie cream cheeses produced on-site from Straus farm organic milk. I get a thrill tasting food that people have put a little extra love into and Giant Coffee is certainly putting extra care into their products.
I can only hope that Fleurt Butters engender that same feeling from the time the container is picked up out of the dairy case, to the first taste, and ultimately until the last little bit is scraped out of the container!
And speaking of containers…I picked up my label proofs today. They look awesome! Check them out… Fingers crossed I’ll get the samples out to stores next week!!